TURN FACEBOOK AND INSTAGRAM ATTENTION INTO REAL ENQUIRIES
BKBS One creates and manages targeted Meta advertising campaigns designed to generate real enquiries—not just likes, views and followers.
We connect your advertising to a complete follow-up system, so every new lead can be tracked, contacted and moved toward becoming a customer.
ADVERTISING IS ONLY THE START
Running an advertisement is easy.
The important part is what happens after someone clicks, calls or submits their details. Without the right system, leads can be missed, forgotten or contacted too late. BKBS connects your Meta advertising with lead forms, your CRM, notifications and follow-up, creating one complete customer journey.
PLAN THE CAMPAIGN
We review your business, services, service area, ideal customers and current offer.
CREATE THE ADVERTISEMENTS
We create the campaign structure, advertising copy, lead forms and creative direction for Facebook and Instagram.
TARGET THE RIGHT PEOPLE
Your advertisements are shown to people within the right locations and audiences for your business.
CAPTURE THE ENQUIRY
Customers can submit their details, call your business, message you or visit a dedicated landing page.
FOLLOW UP IMMEDIATELY
New enquiries can be sent into your CRM, with notifications, text messages, emails and follow-up workflows starting automatically.
TRACK AND IMPROVE
We review lead quality, cost per lead, bookings and results, then improve the campaign over time.
START SIMPLE. BUILD AS RESULTS COME IN.
Most local businesses do not need a massive advertising budget to begin. A common starting point is approximately $30 per day in advertising spend, depending on the business, location and competition.
We begin with a focused campaign, test the offer and creative, review the quality of the enquiries, and improve from real data.
Management fees can start anywhere from $200 per month. This is perfect for starting-out to medium-sized companies who are bringing in anywhere from $1 to $20 million a year.
Advertising spend is paid directly to Meta and is separate from campaign management and setup fees.
WHAT WE CAN MANAGE FOR YOU
THE FULL LEAD-TO-LOYALTY LOOP
This is the difference between simply boosting a post and building an advertising system.
The goal is not to purchase likes and views. The goal is to create enquiries, follow them up properly and turn advertising spend into measurable business opportunities.
Boosting a post
- Focuses heavily on reach and engagement
- Limited campaign control
- Basic audience options
- Weak tracking
- No complete lead-management process
- May include additional Apple fees when purchased through an iPhone app
BKBS managed Meta campaign
- Built around enquiries and business outcomes
- Proper audience and location targeting
- Lead forms or landing pages
- Tracking and retargeting
- CRM connection
- Automated follow-up
- Lead-quality review
- Ongoing campaign optimisation
Note: Avoid purchasing advertising through the Facebook or Instagram iPhone app, as Apple may add an additional service fee.
BUILD THE SYSTEM AS YOUR BUSINESS GROWS
Stage 1 — Generate enquiries
Launch a focused Meta advertising campaign and begin collecting new leads.
Stage 2 — Improve conversion
Connect the campaign to a CRM, notifications, automated follow-up and a clear sales pipeline.
Stage 3 — Scale the system
Add retargeting, new campaigns, website improvements, Google advertising, AI assistance and advanced reporting.
BUILT FOR AUSTRALIAN SERVICE BUSINESSES
Meta advertising works best when the business has a clear service, a strong offer, enough capacity to take on new work and a process for responding to leads quickly.
WHAT GOOD ADVERTISING REQUIRES
Results depend on the offer, location, competition, budget, creative, follow-up process and how quickly leads are contacted.
BKBS does not promise overnight results or guaranteed sales.
We build the campaign correctly, track what is happening, review lead quality and continually improve the parts that influence performance.
